Property website search engine optimisation (SEO)

Once you have developed your new web site, the next step is to let everyone know about it.  The most cost effective way of doing this is to ensure that your website is optimised so that search engines will find it.  This is known as property website search engine optimisation or SEO.  Tools include:

• Search engine friendly (optimised) page names
• Fully automatically generated sitemap (see top menu for an example) 
• Search engine friendly content
• Automated Google sitemap publishing

There are a number of tricks of the trade that will ensure that your website is search engine optimised and we know what they are.  If you can provide us with the key words that you want to be found by then our software has been proven to get you within the top 10 on google and often number 1.  If you are not sure that you believe us, try searching for 'Commercial Agency Software' or 'Overseas Agency Software' in google.  These are both products that we sell.  See where we come.

Whilst there are companies that specialise in search engine optimisation, Caldes provide property search engine optimisation within our products automatically and can help you maximise your websites potential on search engines such as Google and MSN, using site map and tag technology.

Our property search engine optimisation is focused on property in particular.  It is far more important to ensure that the content of your website is targeted at your customers than to ensure that you have all the technical details perfect.

We also provide feeds directly to the top property websites, such as Rightmove, Primelocation, Estates Gazette (EGPL) etc.

We provide you with total control of your tags and have search engine optimisation testing tools for checking how well your site is performing.

We also have the built in ability to track visits to your website, from individual page hits per day/month/year.  If a vistor is registered then we can tell you which properties they are looking at and how often they visit.  We can automatically archive old applicants who are no longer visting and automatically email applicants with new properties.  A property website is more than the sum of its parts and many considerations should be made so that the overall result hits the mark.

Our 'Web briefcase' system goes a step further by providing a fully interactive area between your clients, contacts and applicants.

Whilst agency has the biggest demand for property search engine optimisation tools, they are also useful in general property practice too.

Please contact us if you have a property website search engine optimisation enquiry.