search engine optimization

LATEST NEWS

2008

Caldes welcome new clients Charles Lawson Commercial, Valuemove, Orchard Estates, Wright & Co, Marsden Farms, Stanhope PLC, Brewer Sea, JG Mitton, Haymills, Vendum Homes, Decimus Property, Breyer Group and Idyllic Homes.

New - Caldes have developed a new data import system. If you want to move to Caldes and have your data in another format, talk to us about how we can quickly convert your data and get you up and running.

New - Speak to us about our new website content management tool. Fully web-based solution for managing your website content. Template driven and fast to set up. Easy to manage. Fully supported and hosted.

END 2007

Wetherell website goes live.
Shortland Horne, Chesterton Commercial and Kinney Green buy Caldes Agency software. MNM Commercial website goes live. Innes England commission new website. Large commercial agent chooses Caldes Enterprise - to be announced.

Caldes attend the annual Property Computer Show at the Business Design Centre in Islington.

Caldes welcome the following new agents onboard: WL Commercial, Western Services, Waterhouse Chartered Surveyors, Tyne and Wear Properties, MNM Commercial, Alexander Lewis Estate Agents, Centuries Ahead, Nationwide Estate Agents, Peter Alan Estate Agents, Michael Chapman & Co

HBOS commission auctions upgrade

4 Golf Homes Abroad website goes live

Leisure agents INTRINSIC website goes live

Property website search engine optimization (SEO)

Once you have developed your new web site, the next step is to let everyone know about it. The most cost effective way of doing this is to ensure that your website is optimized so that search engines will find it. This is known as website search engine optimization or SEO. Tools include:

Search engine friendly (optimized) page names
Fully automatically generated sitemap (see top menu for an example)
Search engine friendly content
Automated Google sitemap publishing

There are a number of tricks of the trade that will ensure that your website is search engine optimized and we know what they are. After all you found this page! Whilst there are companies that specialise in search engine optimisation, Caldes provide search engine optimization within our products automatically and can help you maximise your websites potential on search engines such as Google and MSN, using site map and tag technology.

Our search engine optimisation is focused on property in particular. It is far more important to ensure that the content of your website is targeted at your customers than to ensure that you have all the technical details perfect.

We also provide feeds directly to the top property websites, such as Rightmove, Primelocation, Estates Gazette (EGPL) etc.

We provide you with total control of your tags and have search engine optimization testing tools for checking how well your site is performing.

We also have the built in ability to track visits to your website, from individual page hits per day/month/year. If a vistor is registered then we can tell you which properties they are looking at and how often they visit. We can automatically archive old applicants who are no longer visting and automatically email applicants with new properties. A property website is more than the sum of its parts and many considerations should be made so that the overall result hits the mark.

Our 'Web briefcase' system goes a step further by providing a fully interactive area between your clients, contacts and applicants.

Whilst agency has the biggest demand for search engine optimization tools, they are also useful in general property practice too.

Please contact us if you have a property website search engine optimization enquiry.